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IKEA, home to cavernous aisles of DIY bookcases and savory Swedish meatballs, has gone to the dogs … and cats.
The retailer has debuted Lurvig, a line of pet furniture, for Fido and Fluffy.
The lineup, due in stores this month, includes sleek pet beds, nooks in bookcases, perches and carrier cases. Prices range from $6 for a small cat house to $50 for a pet bed or sofa.
Lurvig was designed by Inma Bermudéz, a pet owner herself.
“Our pets have their own personalities but they have five things in common: they love sleeping, eating, playing and exercising, and being close to us. So these behaviours have been the first thing on our minds when designing these products.” ” Bermudéz says in the IKEA press kit. “They teach us respect, and their unconditional love is priceless.”
It’s been years since the flat-box retailer has had a significant lineup for pets. Fans might remember their rattan pet beds, toys and handy waste bags of nearly a decade ago.
But the family pet is back in the spotlight. IKEA, which also got attention in …read more
Source:: The Mercury News – Lifestyle